Considering the entire customer journey is essential for maximum convention engagement. Teasing our augmented reality app with a 3D mailer made the booth a ”hot spot” with activity. Based around patient cases, this interactive experience helped healthcare professionals identify symptoms of polycythemia vera and myelofibrosis (two rare hematologic myeloproliferative neoplasms). For each HCP who participated, a donation was made to further research for myeloproliferative neoplasms.